Tuesday, August 18, 2009

How You Can Make A Video To Connect With The World

The days of YouTube stunts like the guy who catches glasses with his face are over. Sure, if you can backflip into your Levi's you might garner a little attention, but what will really get people to pay attention is a story. We're wired for stories always will be. So when you make your next video or start your next creative advertising campaign give people a story to latch onto. It brings meaning, starts conversations, and makes you memorable.

The 2009 Cannes Festival Winner "Signs" is a prime example. Check it out and then tell your story. With it you can connect with the world.

MUSIC RECOMMENDATION: The Lovely Feathers - "Lowiza"