The days of YouTube stunts like the guy who catches glasses with his face are over. Sure, if you can backflip into your Levi's you might garner a little attention, but what will really get people to pay attention is a story. We're wired for stories always will be. So when you make your next video or start your next creative advertising campaign give people a story to latch onto. It brings meaning, starts conversations, and makes you memorable.
The 2009 Cannes Festival Winner "Signs" is a prime example. Check it out and then tell your story. With it you can connect with the world.
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MUSIC RECOMMENDATION: The Lovely Feathers - "Lowiza"
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