I may work for LuxuryLab and therefore hold some bias, but this unprecedented study and subsequent ranking of 109 brands and their digital competency (especially related to the luxury industry) is worth checking out.
Download it here (after spending lots of time on our website where you can stay abreast of luxury news).
Still think I'm biased and trying to coerce you into yet another reading assignment you don't have time for? Then listen to AdAge, Jeremiah Owyang (overall guru, author of Groundswell and partner at Altimeter Group), or Hwanjin 'David' Choi, a Seoul, Korea based Tweeter who said something I don't understand about the Digital IQ Index but marks the first person I know of to spread the research internationally. (Serves me right, for my ignorant American bilingual nature. If his Tweet was negative, at least he was gracious enough to add the link.)
Whatever the case, check it out. If you do anything related to branding or online media it's truly worth your while.
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Awesome New Music Find: UK based master of fun, Jamie T.
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