Friday, October 31, 2008

Magazine Meltdown

Radar Magazine recently folded (see Print Is Dead party invite to the left). Time Inc. cut 600 employees, Conde Nast endured a round of layoffs yesterday, Portfolio is struggling, and Men's Vogue just died. The economy is bad but this is the worst time ever in what was once the mostly recession proof magazine industry.

I want to know where the glamour of the magazine industry went. It's certainly not online because no one really knows how to monetize Internet based magazine type content effectively, and I'm not seeing it anywhere else. Apparently it discintegrated in the mist.

I've been told that magazines work better than any other media in the three B's (the beach, the bathroom, and the bedroom). We might be moving toward a Kindle like device that stores video, books, the electronic version of the New York Times, and all your necessary feeds, but you probably wouldn't ever take your Kindle to the beach. If only for that reason, and that reason alone, magazines should continue to thrive.

You can give me the recession but please don't take away my magazines. The best will undoubtedly survive, but when they do I hope these media empires leave room for an aspiring hard worker and dedicated fan.

Always a reader,

Lauren Proctor

A Fitting Music Recommendation

Tobias Froberg (Bjorn Yttling Remix) - "A Brickwall"