Tuesday, September 15, 2009

Why Google is Really Investing in Solar

During the past week or so I've heard a lot about Google's plan to reduce the cost of solar power. Surface journalism has called this a benevolent act that will lower our electricity bills and other reporters have said that this is a strategic way to earn positive PR points. I give both opinions credit, but it seems strange that no one has even mentioned how important this is to Google's business.

Is this so apparent to everyone that it isn't worth mentioning, or have we overlooked the important part? As it stands, Google spends more than $2 million dollars per month on electricity. Of course they want to research lower cost energy consumption. It'll only help business.
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